# Parikshit Shah > Writer. Thinker. Founder. ## Posts - [Promote the People Who Are Easy to Work with in Your Startup](https://imparixit.com/people-who-are-easy-to-work-with/): I've learned a few things about what a startup actually needs from its people. Just be easy to work with. - [Dear Gen Z, You Succeeded Where We Did Not](https://imparixit.com/gen-z-new-india/): We learnt to dream of leaving this country because we had accepted that nothing would change. I hope yours does the exact opposite. - [Book Review: Poor Richard's Almanack by Benjamin Franklin](https://imparixit.com/book-review-poor-richards-almanack/): The moment you open the book, the 18th century disappears. What remain are the timeless lessons for humanity. - [Book Review: Unseen, The Deepinder Goyal Story](https://imparixit.com/book-review-unseen-the-story-of-deepinder-goyal/): Interviews were conversations. Job descriptions were starting points. What mattered was agility — the willingness to do whatever needed doing, regardless of title. - [Bootstrap Startup Lessons No One Prepares You For](https://imparixit.com/bootstrap-startup-lessons/): Most startup founder content describes startups the way travel photography describes airports — technically accurate, completely misleading about what it’s actually like to be there. But the reality is different when you are building a bootstrap startup. I’ve been building from home since 2019. First Eerlik Media, now Pluralis Digital. Remaining bootstrap throughout. Some of […] - [6 Warning Signs Your Business Gives You](https://imparixit.com/is-your-business-in-danger/): Running a business is not just about building something great — it’s about protecting what you’ve built, every single day. Most business crises don’t arrive suddenly. They creep in quietly — through a client who stops responding, a team member who quietly disengages, or revenue that seems “okay” but never actually grows. By the time […] - [Honest Startup Realities No One Talks About](https://imparixit.com/startup-realities/): “I’m so done with my job, let me start a business.” You’ve said it. Or heard it. Or both. The problem isn’t the desire — it’s the gap between what entrepreneurship looks like from the outside and what it actually feels like at 11 PM when a client has ghosted a proposal you spent a […] - [The Internet Doesn't Kill Teachers. It Just Exposes the Lazy Teaching](https://imparixit.com/lazy-teaching/): Here is something most people are reluctant to say out loud: a significant chunk of what happens in classrooms today would not survive honest competition. Not competition from a rival school. Competition from a free YouTube video. That is the uncomfortable truth sitting at the centre of modern education. And it is long overdue for […] - [The Burden of Disability Tax No One Talks About](https://imparixit.com/disability-tax/): Recently I’ve been to a two-day business workshop in Mumbai. As the commute from home to workshop was not possible considering the timings, I chose to stay at Ginger Hotel in Mumbai itself. Indeed a great hospitality, no complaints whatsoever. But, the whole experience, and many more in the past, makes me wonder whether being […] - [Career Options for People With Severe Mobility Challenges That Actually Pay](https://imparixit.com/career-options-with-mobility-challenges/): I’ve had over 100 fractures in my life. I have Osteogenesis Imperfecta — brittle bone disease — and significant mobility limitations. Today, I run a remote-first digital marketing agency based out of Navi Mumbai with a team of seven employees. I’m not telling you this to impress you. I’m telling you so you know this […] ## Pages - [Privacy Policy](https://imparixit.com/privacy-policy-2/): Who we are Suggested text: Our website address is: https://imparixit.com. Comments Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a […] - [Blogs](https://imparixit.com/blogs/) - [Recommendations](https://imparixit.com/recommendations/) - [About-me](https://imparixit.com/about-me/): About I run business, talk about ideas, and write about what I learn along the way. I’m Parikshit Shah, a bootstrapped agency founder based in Navi Mumbai, India. I hold an MA in Economics from the University of Mumbai and have been running digital marketing agencies since 2018, focusing on solving real-world problems of high-stake […] - [Home](https://imparixit.com/): Founder · Writer · Contrarian Writer. Thinker. Founder. Parikshit Shah, Founder of Pluralis Digital, is a writer at heart and a strategist by instinct, known for blending storytelling, digital innovation, and brand growth with resilience and versatility. An avid reader and keen observer of people, culture, and ideas, he approaches every challenge with curiosity and […] ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/imparixit.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)