About
I run business, talk about ideas, and write about what I learn along the way.
I’m Parikshit Shah, a bootstrapped agency founder based in Navi Mumbai, India. I hold an MA in Economics from the University of Mumbai and have been running digital marketing agencies since 2018, focusing on solving real-world problems of high-stake clients.
I was born with Osteogenesis Imperfecta — a rare genetic condition that makes bones brittle. I’ve had more fractures than most people have birthdays. This condition didn’t limit me; it recalibrated my understanding of risk, patience, and what matters.
I write about business, entrepreneurship, books, sociopolitical matters and the examined life.
Positions
What I believe and defend
01
Founder
Building ideas into systems, brands, and businesses- shaped by independence, long-term thinking, and the discipline of building from the ground up.
02
Writer & Observer
A space I naturally return to: observing people, culture, politics, and everyday life, and turning those reflections into stories, opinions, and sharper questions.
03
Strategist
Whether in business growth, fundamentals, marketing, or team building, I’m drawn to finding patterns, making sense of complexity, and shaping clear paths forward.
04
Advocate for Perspective
My lived experience with disability has made me deeply aware of access, dignity, and the value of different ways of moving through the world- shaping how I think, write, and engage.
Timeline
Key milestones
2024
Founded Pluralis Digital, moving to directly partnering with brands across India across domains on growth driven by marketing, storytelling, and digital presence and strategy.
2018
Co-founded Eerlik Media , building a digital marketing venture focused on white label solutions and complex execution.
2017
Completed my MA in Economics while expanding into freelance social media management, reputation building, and digital campaigns across political and entertainment profiles.
2014
Completed my B.Com, building a foundation in business, markets, and how ideas move.
2011
Started ghostwriting political content for emerging digital news platforms and contributed to writing projects for authors and opinion-led platforms.
Media Features
Written about
over the years.
Not a trophy wall. These are links in case you want to read what others have written — sometimes more flattering than accurate, occasionally the reverse.
Times of India
100+ fractures in 31 yrs — the disease that kept breaking his bones but never his spirit