Founder · Writer · Contrarian
Writer.
Thinker.
Founder.
Parikshit Shah, Founder of Pluralis Digital, is a writer at heart and a strategist by instinct, known for blending storytelling, digital innovation, and brand growth with resilience and versatility. An avid reader and keen observer of people, culture, and ideas, he approaches every challenge with curiosity and an unwavering drive to create lasting impact.
15+
news & Media Features
25k+
audience on social media
13+
years in Digital Media
7+
Years in startup
“I want to chase humans in the age of machines – candid, not messy.”
Recent Writing
From the desk.
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Honest Startup Realities No One Talks About
“I’m so done with my job, let me start a business.” You’ve said it. Or heard it. Or both. The problem isn’t the desire — it’s the gap… Read more…
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The Internet Doesn’t Kill Teachers. It Just Exposes the Lazy Teaching
Here is something most people are reluctant to say out loud: a significant chunk of what happens in classrooms today would not survive honest competition. Not competition from… Read more…
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The Disability Tax No One Talks Enough About
Recently I’ve been to a two-day business workshop in Mumbai. As the commute from home to workshop was not possible considering the timings, I chose to stay at… Read more…
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About Me
Built differently.
Thinks differently.
I have Osteogenesis Imperfecta, a condition that gives me fragile bones and a short frame. It also gave me years of learning how to build things that work anyway. Today I run Pluralis Digital, a bootstrapped, remote-first digital marketing agency based in Mumbai. I write about what I see, what I’ve tried, and what I think without being apologetic.
01
MA in Economics, 2017. Still a curious student of economics.
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Bootstrapped a remote-first agency from home – no office, no investors, no sympathy needed.
03
100+ fractures, 31 years. OI didn’t stop the business. It informed the perspective.
04
Featured in Times of India, Economic Times, Moneycontrol and 15+ others.
Browse by Topic
Pick a lane.
📈
Startups Square
Reflections on building from the ground up- bootstrapping, early decisions, founder challenges, and what truly works when there’s no safety net.
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POV
Perspectives on society, education, and inequality- ideas, questions, and opinions shaped by observation and experience.
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Enable Lives
Reflections from my lived experiences with disability and everyday life- shaped by small moments, quiet and perspectives along the way.
📚
Books
Books are as important as oxygen for money. I’m grown up with good books and I share some of the finest books I have read, and why you may read them too.
As Featured In
I want to chase humans in the age of machines. We need to be humane, sometimes imperfect, candid — but never messy.
— Parikshit Shah, @imparixit
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Pluralis Digital
Looking for a marketing partner for your startup or business? That’s my agency.